What Corporate Amnesia says ....

About Organizational Memory (OM) …

The root-stock of any organization, Organizational Memory’s existence is perhaps the most important constituent of any institution’s durability.

For the individual company, whose staff can today be displaced every five years, corporate "memory" is increasingly other employers’ experiences, which is not necessarily always relevant.

Organizations have already paid for their memory at least once. If it is not to pass beyond reach, it needs to be managed professionally – just like any other corporate asset.

Its management is one of the most overlooked and undervalued of the corporate competencies, a neglect that has guaranteed a deceptively high built-in degree of inefficiency to Western industry.

About corporate amnesia …

When OM disappears – through inherent short and selective memory recall, natural wastage when employees leave to join other organizations, the retirement of key individuals and/or redundancy, even through job rotation – the organization’s ability to learn and develop naturally is interrupted, often with expensive consequences.

About the flexible labor market …

Alongside job rotation within organizations, which can often take place every two years, job-hopping to new employers is now responsible for the second greatest measure of peacetime jobs disruption this century (20th Century) after the 1930s depression.

It is a sobering thought that at the current rate of jobs-change, few companies in the Western world have many employees in place who can personally remember what happened in their organizations just five or six years ago.

About forgetting …

Like it or not, the past infects the world we live in, the decisions we make, the very choices we see to lie before us. If we ignore its influence, we do not escape its power. All we do is remain to some extent its prisoners without ever really knowing that is what we are.

No company can afford the luxury of rediscovering its own prior knowledge.

About experiential learning …

The whole concept of the learning organization is a mantra whose popularity is matched only by the confusion that besets almost everyone over how to put it into practice.

Experiential learning depends on an unambiguous awareness of one’s own experience, which is the prime constituent of that emigrating resource, Organizational Memory.

The beauty of learning from experience is that the past’s already been paid for. Applied properly, it doesn’t have to be financed again, and again and again.

About not learning from experiences ...

More expensive than you’ll ever know.

You have not had 30 years’ experience. You have had one year’s experience 30 times.

About making decisions …

At the heart of all good business is good decision making. In this, there is no substitute for good judgment, which is necessarily dependent on good information derived from the experience - accurately recalled – of one’s own success and failures.


About history …...

History provides experience cheaply.
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You've already paid for your experiences at least once.  Why pay again, and again and again?

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